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Jessica Kaur
Bajwa
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Marketing & Advertising
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New York Metropolitan Area
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ABOUT JESSICA
Jessica is an experienced marketing, advertising, and project managing powerhouse. Driven by creativity, she takes pride in providing the best marketing campaigns possible.
Jersey-born and raised and a Rutgers University alum, she is always looking to learn and educate herself on important issues. She encompasses the heartbeat that drums for activism and women’s empowerment. As a woman of color in corporate America, Jessica loves to encourage other women to walk into their destiny, leaving fear, doubt, and insecurity by the waste side.
Her passions and interest include makeup artistry, movies & television, and travel. It’s these interests that motivate her creativity and push her to think outside-of-the-box.
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I am a multi-faceted enigma of talents with the driving force of passion and humility coupled with a work ethic of “no excuses”
– Jessica Bajwa
・Experience・
Francine Parham & Co.
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New York, N.Y.
As Digital & Brand Project Manager, it is my responsibility to transform the FrancineParham & Co. brand onto a digital platform. This was exponentially crucial during the COVD-19 pandemic as people were losing their jobs at a rapid rate. It was our goal to have easy access to information and guidance during this troubling time.
The BrightTALK - Advancing Women in the Workplace Channel has a mission to help women advance in all facets of their careers and empower them to conquer this ever-changing world. Each month, the channel tackles important topics such as goal-setting, virtual networking, and work-life balance.
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Before the pandemic, the Professional Women's Advancement Summit allowed mid-career women to network and gain tools for success through expert panels, discussions, and seminars. I met inspiring women from all over the United States of America and learned from their journeys and experiences. While working and planning the summit, I was pushed to advance in my own career and inspire others.
In October 2020, we converted the in-person event into a virtual live stream offering the same experience while following CDC guidelines and stay-at-home orders. With the summit becoming virtual, we were able to reach people all over the nation. The goal is to take the summit to a global level and learn more about international career journeys and robust and diverse networks.
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The work done at FrancineParham & Co. is important in advancing women and women of color and taking steps towards equality in the workplace. Francine Parham and I were lucky enough to be featured on the Recruiting Hell Podcast and talked about our work and our journey thus far. The podcast can be streamed on any podcast services as well as below.
I am thankful for my time at FrancineParham & Co. for giving me the skills that could never be learned in a classroom. I have become a more confident speaker, negotiator, and leader through this experience and the women I have met. I hope to use these skills in the next step of my career journey.
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New Video Coming Soon!
• More About Jessica •
"'You don't just wake up and become the butterfly"
-Growth is a process"
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-Rupi Kaur, The Sun and Her Flowers
This avid traveler loves to learn about new cultural traditions and social norms, as she can gather inspiration that fuels even more creativity. Jessica believes in learning from others’ life experiences with genuine rapport building and networking. One could say learning is never-ending if you allow yourself to explore outside of your social norms.
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"Traveling gives me the opportunity to experience different...."
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Makeup Artistry is a passion that started in her own culture. Makeup in the Sikh culture is celebrated and welcomed, especially during weddings. Their faces and hair are adorned with jewels to complete the look of perfection. Adding to her collection of makeup artistry are different looks for Halloween, theatre, and photoshoots.
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"Makeup has always been a creative outlet for me. It is more than just products to make a woman more superficially beautiful; it is a tool that can transform anyone into their most confident self, whatever that might be."
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Her other passion is the Entertainment Industry. The world of entertainment piqued Jessica’s interest at a very early age. She would watch Superbowl commercials to dissect what she felt was right, what she knew was wrong, and how the branding could have been more effective. After years of predicting the flops and the winners, Jessica realized this was more than a thing; it was a passion she had for Campaign Marketing. Within the world of Campaign Marketing, the demand for thoughtful, well-researched, and knowledgeable, Public Relations interactions. Public Relations is Jessica’s superpower. Creating content and participating in company events with personable interactions are mandatory to build the bridge of success.